THE CLIENT
Annecy is a creative cooperative specializing in strategy, brand systems, websites, and video ads.
KEYWORDS
Branding / Wordmark
THE task
Annecy's competitive advantage is that they are a strategy-first agency. They always start with words and meaning. As such, we leaned into the idea that a strong visual metaphor for this work would be centered around hand-drawn calligraphy. Through different lettering explorations, I ultimately crafted a wordmark that was modern, premium and timeless.
logo exploration
