THE CLIENT
DataCore designs and markets financial strategies that are meant to outperform broad market indices with less volatility and less extreme downside risk.
KEYWORDS
Branding / Finance / Technology / Fintech
The solution
DataCore’s brand identity should convey the ideas of prudence, intelligence and "anti-fragility". The key asset behind DataCore's strategies is the sophisticated mathematical models on which they are based. That is why we explored several scientific concepts to support the brand story such as the Milky Way in astronomy and the Golden Ratio in architecture. The logo and brand motif were inspired by Morse code. The aeronautical connotation of the Morse code is a way to suggest the solid yet complex science behind DataCore's work. Flattened, the final logo is "DataCore" written in Morse.
Team work with
