Imagine Global Care (IGC) is a Japanese supplement company that creates innovative supplements for immune system support and overall health. In 2011, after conducting extensive collaborative research at Tokyo University, IGC launched its first product: Brolico. From there, Imagine Global Care created other plant-based supplements and continues to innovate in the health/wellness space.
Branding / Supplements / Health & Wellness / Packaging
The solution
The task was to develop a brand identity conveying a feeling of minimalism and zen. The logo should be remarkable, simple, and at the same time impressive. The main inspiration for the logo mark is the Rohdea Japonica. This plant originates in Japan and represents health and longevity. We wanted to create a comprehensive Brand Identity that represented their core values of innovation, simplicity, efficacy, and trust in nature.
brand strategy
art direction & Branding

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