THE CLIENT
JÜV Med Spa is a health-focused med spa brand centered around the concept of rejuvenation (JÜV is in the word 'rejuvenation'). They provide services that allow their clients to transcend the ordinary.
KEYWORDS
Branding / Med & Spa / Beauty / Health & Wellness
THE task
JÜV wanted to eliminate any and all stigma associated with medical beauty treatments and instead categorize them into wellness + self-care. Other brands in this space feel overly sterile to come across as clinical, but JÜV wanted to stand out as a more serene and calming brand. As such, our design solution gives the feel of a Nordic spa experience to help patrons feel both relaxed and rejuvenated.
brand strategy
art direction & Branding
Ana Salman
logo exploration
